GROW YOUR BRAND WITH THE SHOPS

At The Shops, we don’t just provide space — we help you build your brand. Our team offers ongoing marketing support to help our Pros attract new clients and grow their businesses. From featuring your profile in our “Find a Pro” directory to spotlighting your work on social media and community campaigns, we make it easier for customers to discover you. As part of The Shops family, you’ll also get access to tools, resources, and upcoming digital features designed to simplify your marketing — including the Shops App, coming soon, with built-in booking, reviews, and promotional tools to help your business shine.

Marketing Packages

STARTER PACKAGES -BOOST BASICS:

Perfect for: New Pros building visibility and credibility.
What’s included:

Basic SEO audit of your Google Business and website (if applicable)
Optimization tips for your “Find a Pro” listing on The Shops
Social media profile setup guidance (Instagram, Facebook, Google)
Monthly marketing tips & templates from The Shops team
Goal: Establish a solid foundation for your online presence so local clients can find you easily.

LOCAL SEO PACKAGE – “GET FOUND LOCALLY”

Perfect for: Pros who want to show up when nearby clients search on Google or Maps.

What’s included:

Google Business Profile Optimization — setup or cleanup of your listing with correct NAP (name, address, phone), service categories, and keyword-rich descriptions.
Local SEO Audit — identify issues with visibility, duplicate listings, and missing citations.
Citation Building — submissions to trusted local directories (Yelp, Bing Places, Apple Maps, etc.).
Geo-Targeted Keyword Research — find what your potential clients are actually searching for in your city.
Local Backlinks — inclusion in area-specific business directories and local blog mentions.
Review & Reputation Strategy — templates and system for collecting authentic 5-star Google reviews.
Monthly Performance Snapshot — track how your local rankings and profile views improve.

Goal: Make sure your business appears at the top of local search results when people nearby are looking for your services — turning “just searching” into “booked appointments.”

Optional Add-Ons

Google Business photo and post management (monthly)
Hyperlocal paid ad campaign setup (Google Maps ads)
Competitor comparison report (local ranking vs nearby salons/spas)

GROWTH PACKAGE – SOCIAL & SEARCH ESSENTIALS

Perfect for: Active Pros ready to attract more clients online.
What’s included:

Full SEO audit + keyword recommendations for your business niche
Social media content strategy (2–3 post ideas per week + branding guidance)
1-on-1 review of your Google Business Profile
Directory listing enhancements on The Shops website (featured placement or highlights)
Basic backlink support — inclusion in partner directories and local listings
Goal: Strengthen your brand visibility across Google and social channels.

PRO PACKAGE – “VISIBILITY & AUTHORITY”

Perfect for: Established Pros looking to dominate local search and build brand authority.
What’s included:

Comprehensive SEO strategy (audit, on-page optimization checklist, keyword map)
Backlink campaign — placement in high-quality directories and blogs
Social media calendar (custom posts & engagement tactics)
1 featured blog or spotlight article on The Shops website
Priority placement in “Find a Pro” directory and marketing features
Analytics summary (traffic, engagement, and ranking snapshot)
Goal: Build local authority and convert visibility into steady, high-value clients.

ELITE PACKAGE – “FULL-SERVICE MARKETING PARTNER

Perfect for: Pros ready to elevate their business with advanced marketing, AI-ready optimization, and a beautifully structured web presence.

What’s included:

Everything in the Pro Package, plus:
Dedicated marketing manager consultation each month
AI-Ready SEO & Website Optimization — We format, structure, and optimize your website so it’s recognized and summarized accurately by AI generative search systems like Google’s AI Overviews and Bing Copilot.
Content Intelligence — AI-assisted keyword mapping and content scoring to identify gaps and create high-visibility pages
Google Ads and Meta Ads campaign setup (optional ad budget add-on)
Press and influencer outreach for local exposure
Quarterly performance report with both human and AI-generated insights on ranking, engagement, and conversions

Goal: Build an intelligent, AI-optimized digital foundation that helps your brand appear in search summaries, “near me” queries, and AI chat answers — putting you in front of more potential clients before they even click.

ADD-ONS (AVAILABLE WITH ANY PACKAGE)

Logo or brand refresh
Photography & video content session
Email marketing setup (Mailchimp / Klaviyo)
Local sponsorship / community event marketing
Paid ad management (Google, Facebook, Instagram)