THE SHOPS LEARNING CENTER

Running your own business is exciting — but it can also feel overwhelming when you’re starting out. That’s why The Shops created Core Education, a growing library of articles, guides, and tips designed to help independent professionals build strong, successful businesses from day one. From branding and marketing to bookkeeping, pricing, and customer retention, these resources give you the practical knowledge and confidence you need to thrive as your own boss. Whether you’re launching your first suite or scaling your client base, start here to learn, grow, and take control of your business journey.

Your brand isn’t just a logo — it’s the feeling people get when they walk into your suite or see your name online. This article breaks down how to define your brand personality, choose the right visuals, and create a client experience that sets you apart from everyone else. Read More>>

Stop stressing over what to post — and start connecting with the clients you actually want. Learn how to create simple, consistent social content that builds trust, fills your calendar, and fits into your daily routine without taking over your life. Read More>>

Being your own boss means managing your own money. We’ll walk you through how to price your services for profit, manage expenses, and plan for taxes — so your hard work pays off every month (literally). Read More>>

Running your own business doesn’t have to feel chaotic. From appointment apps to bookkeeping software, this article shares the essential tools and routines that help successful small business owners stay organized and focused on what they do best. Read More>>