Marketing

GROW YOUR BRAND WITH SHOPS PLUS

At Shops Plus, we don’t just provide space — we help you build your brand. Our team offers ongoing marketing support to help our Pros attract new clients and grow their businesses. From featuring your profile in our “Find a Pro” directory to spotlighting your work on social media and community campaigns, we make it easier for customers to discover you. As part of Shops Plus family, you’ll also get access to tools, resources, and upcoming digital features designed to simplify your marketing — including the Shops App, coming soon, with built-in booking, reviews, and promotional tools to help your business shine.

01

Boost Basics

Perfect for: New Pros building visibility and credibility

Starter

SEO Audit

Basic SEO audit of your Google Business and website

Find a Pro Optimization

Tips to optimize your listing on Shops Plus directory

Social Profile Setup

Setup guidance for Instagram, Facebook, and Google profiles

Monthly Tips & Templates

Marketing tips and ready-to-use templates from Shops Plus team

Goal: Establish a solid foundation for your online presence so local clients can find you easily.
02

Get Found Locally

Perfect for: Pros who want to show up when nearby clients search on Google or Maps

Local SEO

Google Business Profile Optimization

Setup or cleanup with correct NAP, service categories, and keyword-rich descriptions

Local SEO Audit

Identify visibility issues, duplicate listings, and missing citations

Citation Building

Submissions to trusted local directories — Yelp, Bing Places, Apple Maps, and more

Geo-Targeted Keyword Research

Find what your potential clients are actually searching for in your city

Local Backlinks

Inclusion in area-specific directories and local blog mentions

Review & Reputation Strategy

Templates and a system for collecting authentic 5-star Google reviews

Monthly Performance Snapshot

Track how your local rankings and profile views improve over time

Goal: Make sure your business appears at the top of local search results — turning “just searching” into “booked appointments.”

Optional Add-Ons

  • Google Business photo & post management (monthly)
  • Hyperlocal paid ad campaign setup (Google Maps ads)
  • Competitor comparison report
03

Social & Search Essentials

Perfect for: Active Pros ready to attract more clients online

Growth

Full SEO Audit

Comprehensive audit plus keyword recommendations for your business niche

Social Media Content Strategy

2–3 post ideas per week plus branding guidance for a consistent voice

Google Business Profile Review

1-on-1 review and optimization session with Shops Plus marketing team

Directory Listing Enhancements

Featured placement or highlights on Shops Plus website directory

Basic Backlink Support

Inclusion in partner directories and local listings to boost domain authority

Goal: Strengthen your brand visibility across Google and social channels.
04

Visibility & Authority

Perfect for: Established Pros looking to dominate local search and build brand authority

Pro

Comprehensive SEO Strategy

Full audit, on-page optimization checklist, and keyword map for your business

Backlink Campaign

Placement in high-quality directories and blogs to build domain authority

Social Media Calendar

Custom posts and engagement tactics to grow your following consistently

Featured Spotlight Article

1 featured blog or spotlight article published on Shops Plus website

Priority Directory Placement

Priority listing in “Find a Pro” directory and featured marketing spots

Analytics Summary

Traffic, engagement, and ranking snapshot to track your growth over time

Goal: Build local authority and convert visibility into steady, high-value clients.
05

Full-Service Marketing Partner

Perfect for: Pros ready to elevate their business with advanced marketing and AI-ready optimization

Elite

Everything in the Pro Package

All Pro Package features included, plus the additions below

Dedicated Marketing Manager

Monthly consultation with a dedicated marketing manager from Shops Plus team

AI-Ready SEO & Website Optimization

Format and optimize your web presence so it’s recognized by Google AI Overviews and Bing Copilot

Content Intelligence

AI-assisted keyword mapping and content scoring to identify gaps and high-visibility pages

Google Ads & Meta Ads

Campaign setup with optional ad budget add-on for maximum reach

Press & Influencer Outreach

Strategic outreach for local media exposure and brand awareness

Quarterly Performance Report

Human and AI-generated insights on ranking, engagement, and conversions

Goal: Build an intelligent, AI-optimized digital foundation that helps your brand appear in search summaries, “near me” queries, and AI chat answers.
+

Add-Ons

Available with any package

Logo or brand refresh
Photography & video content session
Email marketing setup (Mailchimp / Klaviyo)
Local sponsorship / community event marketing
Paid ad management (Google, Facebook, Instagram)

Ready to grow?

Let’s Build Your Brand Together

Shops Plus team is here to help you attract clients, build your reputation, and grow your business from day one.

Join the Waitlist